Mount Antero Gallery - UI/UX Case Study

Overview

This project aimed to enhance the digital experience for Mount Antero Gallery, a boutique jewelry store. As the lead UI/UX designer, I focused on designing a high-fidelity prototype for a seamless, personalized, and accessible shopping experience.

Role:

• UX Designer

• Researcher

• Graphic Designer

Tools

Problem Statement

Customers were hesitant to buy jewelry online due to lack of trust, difficulty in visualizing pieces, and concerns about allergies. The goal was to address these pain points by creating an immersive digital experience.

Goals & Objectives

- Enhance product personalization

- Integrate virtual try-on

- Improve product discoverability

- Ensure allergy-friendly filtering

User Research

Surveys and interviews revealed that users often felt overwhelmed when shopping for jewelry online. We analyzed key themes using affinity diagrams to prioritize features like hypoallergenic filters, style guides, and virtual previews.

Competitive Analysis

We compared 5 top online jewelry stores. Most lacked customizable options or clear information about metal allergies. Mount Anteros niche offering of personalized and sensitive-skin safe products became the core differentiator.

User Persona & Journey

Rose Golden, a 34-year-old professional, is sensitive to most metals. She wants elegant, safe jewelry without spending hours browsing. Her journey begins with a search for 'hypoallergenic rings' and ends with a confident purchase.

Information Architecture

Card sorting revealed that users grouped products by material and occasion. The final site map reflects this logic.

Wireframes & Prototyping

Low and high fidelity wireframes were developed iteratively. Feedback loops were essential in refining layout and navigation.

Final UI Design Highlights

The UI features a dark theme with clean lines, high contrast text, and accessible CTAs. The 'Try On' button and 'Allergy Filter' are key interactive features.

Key Features

- Virtual Try-On: Try rings using phone camera

- Allergy Filter: Show only nickel-free options

- Customization: Select stone, metal, engraving

- Smooth Checkout: Minimal clicks, secure process

Conclusion

The project delivered a user-centric, elegant jewelry shopping experience. Future updates may include AI recommendations and user reviews integration.

CARDAN

AUTOMOTIVE SERVICE

Enhancing service providers’ workflow with intuitive booking management, real-time job tracking, and streamlined client communication

Overview

Cardan is an intelligent automotive service platform based in Isfahan, Iran. While its primary aim is to connect car owners with trusted technicians, an essential component of the redesign was focused on improving the Service Provider interface, enabling garages and technicians to efficiently manage service requests, update their availability, and build trust with clients.

Our goal in this redesign was to empower service providers with better tools, intuitive workflows, and visibility — ultimately increasing engagement and satisfaction across both sides of the platform.

My Role

• UX/UI Design for Service Provider Dashboard & Mobile App

• User Research with Local Technicians

• Design System & Visual Identity Extension

• Prototyping and Iterative Testing

Duration: 3 months
Team Size: 4 (Designers + Researchers)
Tools Used: Figma, FigJam, Zoom, Persian-language user testing tools

Goals for the Service Provider App

• Provide an intuitive dashboard for daily bookings and service management

• Improve visibility of customer requests and simplify scheduling

• Ensure providers can edit their profiles, set availability, and manage multiple services

• Enable fast vehicle check-in via QR code scanner

• Support communication with clients in-app

User Interviews & Heuristic Review:
We engaged with 7 local service providers (mechanics, auto electricians, and shop owners) to evaluate the previous system. Here’s what we found:

• Pain Point 1: Providers lacked a clear calendar view or appointment system, resulting in missed or double-booked clients.

• Pain Point 2: Communication with car owners was fragmented (calls, WhatsApp, paper records).

• Pain Point 3: No visibility into customer reviews or service history.

Information Architecture & Flows

Using card sorting and persona development (based on real Iranian technicians), we structured the provider dashboard with clarity and minimal cognitive load.

Key flows include:

• Accepting a booking from a nearby car owner

• Managing service queue for the day

• Editing availability and services offered

• Vehicle check-in via scan for faster intake

• Viewing customer feedback and history

Design Iterations

Navbar Adjustments for Providers

• The "Dashboard" tab was made default — offering a quick overview of bookings and pending requests.

• A dedicated "My Services" section was added to allow fast editing of services and pricing.

• A "Scan" button (for QR vehicle check-ins) was prominently placed in the header.

• Notifications (e.g. new booking requests, cancellations) were centralized in one tab for clarity.

Dashboard Design – Key Screens

1. Daily Schedule & Overview
A visual timeline displays today’s bookings and their statuses (confirmed, pending, completed). Color coding was used for service type.

2. Service History and Earnings
Providers can review completed services, customer ratings, and monthly earnings breakdown.

3. Customer Details and Vehicle Info
Each booking includes details like car model, requested service, service history, and direct messaging.

Usability Testing with 3 Technicians

• 2 out of 3 providers praised the QR-based vehicle check-in as “game-changing”.

• All testers appreciated the cleaner daily queue layout, saying it reduced stress in peak hours.

• The in-app profile editing was found easy, though some users requested a more detailed FAQ for service tagging.

Key Features Delivered

• Interactive Daily Dashboard

• Instant Booking Notifications

• QR Code Scanner for vehicle registration

• Editable Service Profile & Pricing

• Integrated Chat with Customers

• Performance Metrics (monthly earnings, top services, rating trends)

What I Learned

Designing for service providers in a bilingual, right-to-left context challenged us to rethink layout assumptions and prioritize familiarity. Observing the mental models of these users (analog systems, WhatsApp, paper schedules) allowed us to design tools that felt native — not disruptive.

Next Steps

• Expand provider onboarding with micro-tutorials

• Introduce analytics dashboard for service trends and marketing insights

• Add multi-location management for businesses with several branches

Cardan Automotive Service - UI/UX Study Case